Creating Value

Delivering knowledge and expertise that boost ROI

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Data

Center the whole marketing mix around data

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Audience

Increase the ROI of digital media

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Marketing

Develop customer value

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Experience

Deliver seamless omnichannel customer experience

All Soft Computing is focused on a single mission: to transform marketing and customer experience by leveraging the best of data and digital science and technologies. We activate 4 value creation drivers: 1 / center the whole marketing mix around data, 2 / increase the ROI of digital media, 3 / deliver seamless omnichannel customer experience 4 / develop customer value.

Think / Build / Run

Get the best out of Digital and Data Sciences and technologies to transform Customer Marketing and Experience
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    IDEATE

    Imagine disruptive ways to create value out of data

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    DESIGN

    Design the processes, tools and contents of a data-driven marketing-mix

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    BUILD

    Build the strategies and systems to activate, recruit and retain customers across channels

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    ROLLOUT

    Rollout solutions across the organization and manage changes

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    RUN

    Operate the tools, data and processes of digital marketing and customer experience