From where do we come?

20 years of experience transforming data into results

2006

Acquisition of PowerERP, a Consulting and Services Company specialised in SAP integration solutions.

2005

Acquisition of FrontCall, a service company specialized in internet and telephone based customer contact centres.
SYNETICS becomes Soft Computing Technologies.

2004

Launch of the “Marketing Factory”, customer data quality enrichment, direct marketing and fulfilment management.

2003

Acquisition of “Statilogie”, Marketing Studies and Customer Surveys.

2002

ISO 9001 certification renewed.
Obtained the “Innovative Enterprise” label from ANVAR and became FCPI eligible.
Ranked 10th place in the classification of French companies: "Europe's Most Dynamic Entrepreneurs - Europe's 500" by Growth Plus.
Launched new product offer for treating international addresses.

2001

Acquisition of Synetics, an engineering firm. Developed EAI and CRM coupled product offers.

2000

First publication of Gestion de la Relation Client, or Customer Relationship Management, the first French publication on the subject, by René LEFEBURE and Gilles VENTURI.
IPO of 20% of Soft Computing shares on Paris’ Nouveau Marché (New Market).
ISO 9001 Certification.

1999

Created database hosting service. Added value centred on marketing databases and data warehouses.

1998

Launched IT programming services for customer relationship management as a part of Consulting Services product offerings.

1997

Published first data mining book in France, by René LEFEBURE and Gilles VENTURI with Eyrolles publishing house. Book was declared as the best IT publication of 1998 by the AFISI.

1996

Data mining for FNAC: a study lasting several years using store receipts and customer segmentation techniques.

1995

Developed some of the first marketing databases in VPC for FRANCE LOISIRS.

1992

Set-up of first call-centres for direct insurance sales for TELLIT.

1990

First credit-risk analysis system for DIAC.

1988

First marketing data warehouse for the CAISSE D'EPARGNE.

1987

First sales force automation tools and systems for CREDIT AGRICOLE.

1986

First prize of most Innovative Services Enterprise given by the Ministry of Industry.

1985

Founding of Soft Computing.