 The internet plays an important and dynamic role for the tourism, transport and logistics sectors. Leading companies will be those who create barriers of entry through the exploitation of synergies accessible online, due to B2B exchanges and Direct-to-Customer websites.
We work with traditional industry players along with those sprouting from the digital economy, so as to help our clients obtain a sustainable competitive advantage through e-business. Our customers come mainly from the public transport (ground and air), shipping, logistics, and tour operating sectors.
We help them to enhance their performance through improved use of available data:
- Customer Loyalty Development: Increase loyalty and revenues generated by the most valuable customers.
- Increase booking: Reach targets and increase the return on capacity of vehicles or hotels.
- Differentiate: Segment customer base, predict future behaviour, and develop relationship programs.
- Personalize: Integrate personalized dialogue into customer channels and on the internet so as to increase conversion rates.
- Optimize price and booking: Implement optimisation and yield management techniques so as to redefine prices in function of provisional booking.
- Increase Customer Service efficiency: Increase the quality of Customer Service Centres and reduce costs using constraint-based optimisation and forecasting techniques.
- Organize campaign management processes: Define and redeploy campaign management processes so as to harmonize, organize and render actions coherent across multiple locations.
Selected Examples
- Air France:
Satisfaction studies.
- DHL:
Designed Business to Business customer loyalty program and management of marketing database.
- Europcar:
Integrated, developed and configured factor dematerialisation project for all European counties, through multiple channels (fax, email, https, etc.), using StreamServe.
- Lastminute.com:
Customer Segmentation & Implemented campaign management system and execute marketing campaigns.
- Taxis Bleus (Parisian Taxi provider):
Assisted in improving productivity and Customer Service (Call Centres) quality.
- TNT (Transport):
Customer use and perception studies.
- An airline:
Designed customer data warehouse and reinforced operational marketing processes.
- A public transport provider:
Deployed new point of sales terminals.
- An amusement park:
Host marketing database allowing for customer acquisition and loyalty development.
Main References
Air France, Brittany Ferries, Calberson, Center Parcs, Club Med, DHL, Frantour, Gefco, Lastminute.com, Nouvelles Frontières, Opodo, Parc Astérix, Pierre et Vacances, Promovacances.com, SNCF, Taxis Bleus, TNT, Transpole, UCPA, RATP.
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