 Manufacturers producing consumer goods attempt to establish brand-consumer proximity using increasingly personalized, multi-channel relationships (consumer magazines, customer service centres, internet, coupons, etc.).
The key goal of consumer goods manufacturers consists in increasing sales force performance and in favouring win/win partnerships with suppliers and retailers by sharing information on the most important customers. In order to contribute actively to the process of meeting these objectives and to increase overall efficiency for our clients, Soft Computing offers its services in the following fields :
- Implementation, database hosting and management, ease of access for sales and marketing.
- Data qualification and enrichment, by processing business and retailer identification numbers, etc.
- Customer and prospective customer segmentation in function of actual and future customer value, so as to optimize sales actions in terms of different points of contact (telephone, visitations, etc.).
- Optimisation of long distance relationships: the internet and call centres are increasingly gaining in strategic importance for growth and customer development. Insuring contact quality and efficiency when handling customer demands, is a key facture to customer satisfaction.
- Sales force automation: using mobile automation tools, so as to allow access to precise and updated information concerning prospective customers, customers, and partners (Sales Force Automation).
- Technical architecture and EAI (Enterprise Application Integration) studies, so as to develop customer loyalty and secure inter-applicative exchanges, provide even access to information across the business, ease cooperative work, and reduce development time and delays.
Selected Examples
- A software maker: Host marketing and sales database.
- Pizza Hut: Re-launched sales development initiatives and optimized distribution.
- Salomon: Carry-out customer satisfaction barometers concerning winter sports across 6 countries.
- Sony: Developed marketing database and implemented automated campaign management platform.
Main References
Adidas, Aigle, Altadis, Beiersdorf, Butagaz, Dell Computer, L’Oréal, Microsoft, Nokia, Reebok, Salomon, Sony.
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