Vision

Data is the oil of the digital revolution

We are currently experiencing a revolution as disruptive as the emergence of writing and printing. Smartphones, social networks, IOT, the cloud have enabled the explosion of new business models while accelerating the brutal disappearance of entire sectors of our economy.

We believe this is the consequence of a chain reaction that goes faster and faster: the explosion of data volumes increases the power of AI and predictive sciences which in turn allows for totally new consumer experiences. As a result, consumers modify their expectations and behaviors, thereby generating ever more exploitable data volumes.

Mission

Put Data at the center of Customer Experiences and Marketing

We help organizations to get the most out of data science and digital technologies to transform their marketing and improve their customers’ experience. We create value leveraging 4 drivers

Data : center the whole marketing mix around data

Audience : increase the ROI of digital media spending

Marketing : increase customer lifetime value

Experience : deliver seamless omnichannel customer experience

Team

Soft Computing is a team of 400 consultants, 4 complementary know-how, datascientists, digital marketers, business analysts and IT experts, and a common mission: getting the best out of data science and digital technologies to transform the marketing and improve the client experience. It is also a hierarchy flat so that managers and experts stay close to consultants and customers.

Eric FISCHMEISTER
Président

Gilles VENTURI
Directeur Général

Sylvain BELLIER
Directeur Marketing Services

Anne DECOUZON

Anne DECOUZON
Directrice des Ressources Humaines

Sandra GOMES
Directrice Commerciale et Marketing

Olivier GOUGES
Directeur Conseil et Intégration

Arnaud MALLAT-DESMORTIERS
Secrétaire Général

Fréderic PERONNE
Directeur Associé

Marie Jo BAUDUIN
Directrice Régionale Nord

Estelle CORRE
Directrice Activation et gestion de campagnes

Eric DELMAS
Directeur Intégration CRM

Olivier DUKERS
Directeur Technique

Rabih HIBRI
Directeur Intégration Digitale

Jean-Louis JACQUEL
Directeur Hébergement et Exploitation

Yann LEGRAND
Directeur Intégration Big Data et Dataviz

Jacqueline NICOLAS
Directrice Adjointe Marketing Services

Guillaume PINAUD
Directeur Conseil

Nathalie SERRY
Directrice Data Science

Key Figures

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Partners

Our services are part of an affluent ecosystem that is constantly changing. At the crossroads of digital communication, software vendors, data sciences, media, marketing, regulation and technology providers, we permanently monitor the evolution of the market and build many partnerships to deliver to our customers differentiating and ROI generating solutions.

CSR

Aware of our social and environmental role

Conscious of our societal role, we committed to CSR principles and signed various charters since 2005.

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